| 1 | # 🤖 PRODUCT.md — Carloku |
| 2 | |
| 3 | **What this site is.** carloku.com markets Carloku, the commercial cloud |
| 4 | offering of the open-source CARLOS platform. console.carloku.com is the |
| 5 | product; this site is the doorway. The framework and platform keep the |
| 6 | CARLOS name — Carloku is only ever the hosted offering. |
| 7 | |
| 8 | **Audience.** Both at once: the solo dev with a side project and the small |
| 9 | team shipping product. One voice for both — personal and direct, no |
| 10 | enterprise theater. The reader is one person at a keyboard, whatever their |
| 11 | badge says. |
| 12 | |
| 13 | ## The one feeling: lightness |
| 14 | |
| 15 | "Finally, simple." A visitor should exhale. Hosting they can hold in their |
| 16 | head. Supporting notes, in order: **calm** (deploys without dread, apps that |
| 17 | doze, going back is easy) and **trust through openness** (open source |
| 18 | underneath, nothing moves behind your back). |
| 19 | |
| 20 | The audit for every sentence on the landing page: *does this make the |
| 21 | reader feel lighter — or merely better informed?* Better-informed-only |
| 22 | sentences belong on /get-started or in future docs. That is the whole |
| 23 | division of labor between the pages. |
| 24 | |
| 25 | ## Message map (fact → what the heart hears) |
| 26 | |
| 27 | | Fact | What it means to the reader | |
| 28 | |---|---| |
| 29 | | `carlos ship` → private live URL | look at the real, running thing before anyone else does | |
| 30 | | promote serves the same bytes | what you approved is exactly what people get — nothing rebuilt behind your back | |
| 31 | | rollback = promote the previous release | changing your mind is allowed; back is the same small motion as forward | |
| 32 | | hibernation | quiet apps doze and wake on their own; nothing to switch off, nothing to babysit | |
| 33 | | automatic certificates | the padlock just appears; renewals are never your job | |
| 34 | | Keymail passkey sign-in | no password to invent, reuse, or leak | |
| 35 | | open-source platform underneath | hosted here, never locked here — you can read every moving part | |
| 36 | |
| 37 | ## Voice rules |
| 38 | |
| 39 | - Second person, active. "You ship." The platform is the quiet one in the |
| 40 | room. |
| 41 | - Short words, short sentences. Cut until it hurts, then once more. |
| 42 | - **The landing page's jargon budget is three code spans**: `carlos ship`, |
| 43 | `carlos promote`, and one rollback mention. Commands appear as |
| 44 | incantations — three words you can hold in your head — never as |
| 45 | documentation. |
| 46 | - Never on the landing page: immutable, content-addressed, canary, |
| 47 | signature/signed, provision, TLS, converge, infra, artifact, registry. |
| 48 | All of it lives happily on /get-started ("Under the hood") or in docs. |
| 49 | - No pricing language until billing exists (AGENTS.md rule). Describe |
| 50 | hibernation by behavior, never by cost. |
| 51 | - No claims we can't cash today. Where the product is young, say young — |
| 52 | honesty reads as confidence. |
| 53 | - Em-dashes sparingly; exclamation marks never. |
| 54 | |
| 55 | ## Page roles |
| 56 | |
| 57 | - **/** persuades. Heart first; the three commands are the only tech. |
| 58 | - **/get-started** instructs, still warmly. Install, sign in, first ship — |
| 59 | plus "Under the hood," where the landing page's former spec-speak |
| 60 | retired to. |
| 61 | - Docs (future) explain. Until they exist, /get-started links to |
| 62 | carlosframework.com for the platform's full design. |
| 63 | |
amadan